Fractional COO

Leadership for eCommerce (DTC, Marketplace, Live Selling) without the overhead of a full-time executive.

Why me?

I operated a $60M+ fashion DTC and Marketplace business, then stood up a $20M live selling business in 6 months.

Engagements typically run 10-20 hours per week.

Month-to-month, no long term contract required.

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Ideal Client Profile

Physical inventory-based eCommerce companies
Revenue between $2M–$50M
Clear need for leadership
Leaders who value accountability and decisive action
Want industry leading experience, without full-time executive overhead
Desire to be an industry leader

Macro Skillsets

Inventory & Working Capital Efficiency

SKU-level velocity and turn analysis
Capital allocation by performance tier
Dead/slow inventory identification and liquidation strategy
Reorder discipline frameworks
Vendor lead-time optimization
Out of stock vs overstock risk modeling

Result: Inventory funds growth instead of restricting it.

Direct Cost & Margin Optimization

Fully loaded contribution margin modeling
Freight, returns, fulfillment, and payment fee allocation
Pricing discipline & discount impact analysis
Supplier cost negotiation strategy
Packaging and shipping optimization
Promotion profitability modeling

Result: Revenue translates into real profit, not surface-level gross margin.

Overhead & Structural Discipline

Departmental cost benchmarking
Labor efficiency analysis
Software stack rationalization
Warehouse & fulfillment footprint evaluation
Organizational role clarity
Executive KPI and accountability rhythms

Result: Overhead becomes proportional to performance, not reactive to growth.

HOW IT WORKS

Executive Partnership

A fractional executive partnership that provides consistent operational leadership and execution without the ongoing overhead of a full-time executive or the friction of hourly consulting.

Integrated Cadence

I am fully integrated into your team, participating in meetings and strategy to drive execution across the entire team.

Outcome Oriented

Focused exclusively on measurable financial and operational progress. I prioritize profitability by eliminating margin leakage, improving inventory economics, strengthening working capital efficiency, leading business development, optimizing facility utilization, and customer reputation improvement.

Measured Value

Value is measured in progress and organizational clarity, not hours. We provide the decisiveness needed to turn strategy into lasting growth.

Strategic Intensity

I work with a select, limited number of companies to ensure high intensity is going toward delivery on services. Days and weeks matter in driving improvements.

Asset Thinking

I build systems that reduce owner dependency, turning business operations into a reliable engine that generates sustainable enterprise value.